So we’re at the last mile (it’s a long mile..) of development on Tilt To Live. Adam and I are starting to get some pre-release buzz built up around the game as we put our finishing touches into place. With the holidays around the corner, I will be out of commission until mid January. Marketing is a whole other beast we’re trying to deal with and learn as we go. With a market as vicious and saturated as the App Store, it’s been one challenge after another!
As many have stated, to succeed in the app store these days requires a a good bit of marketing muscle. The ‘gold rush' is pretty much over and the app store is now similar to any overcrowded market. I’ve been reading up on marketing in general and also seeking out articles on the app store specifically. App Gamer had a very interesting piece for newcomers to the app store regarding PR and marketing.
Have a great holiday (to those that are celebrating) and see you guys in the new year! We’ll be starting off that year with a great game and hopefully many more to come!